The Monchi method

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Monchi, recognized globally as a visionary in sports management, shares the insights, methodologies, and leadership principles that turned Sevilla FC into a European powerhouse. Far from a simple memoir, this book acts as a guide to the complexities of the transfer market, talent scouting, and team building. By examining his work in Seville and AS Roma, the narrative provides a deep dive into the business model of modern football, addressing key challenges such as data management, the handling of social media pressure, and the delicate art of long-term strategic planning in professional sports.

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